Our mission
Our mission is to educate parents about the risks of early smartphone use and inspire a collective commitment to restore childhood. Through advocacy, resources, and an online pledge, we empower parents to unite in the creation of a smartphone-free childhood. By signing the pledge, families join a supportive community dedicated to prioritizing their children’s mental health.
Our vision
Our vision is that future generations of children grow up free from the distractions of smartphones. By intentionally protecting them from an addictive algorithm that has gone unchecked for too long, our children will have the freedom to be fully immersed in real life experiences that nurture their mental, emotional, and social well-being. We envision a world where childhood is safeguarded as a time for curiosity, creativity, and authentic human connection.
What is the Unplugged Pledge?
By signing this Pledge, you are committing to not providing your child(ren) with a smartphone until they reach at least 14 years of age.
Why should I sign the Pledge?
Collective effort helps everyone succeed and shift the culture.
How excess screen exposure can impact children
Impaired Cognitive Development
Excessive screen time can hinder the development of crucial cognitive skills like critical thinking, problem-solving, and creativity. It’s essential for children to engage in real-world interactions and experiences to foster healthy cognitive growth.
Exposure to Inappropriate Content
Monitor and control children’s online activity to prevent exposure to age-inappropriate content, cyberbullying, and online predators. Establish clear boundaries and open communication about online safety.
Social Isolation and Emotional Detachment
Excessive screen time can lead to social isolation, reducing opportunities for face-to-face interaction and emotional development. Encourage real-world connections, hobbies, and social activities to foster well-being.